Customer relationship management software, or CRM, can help any business grow, including gyms and fitness centers. It can help track important information, like the date a particular customer joined and when their membership is scheduled to expire. The tool can also help maintain leads, attract more people to the facility, and keep up with the competition. While gym CRM software solutions are easily available, business owners must research well and choose wisely.

What does a gym CRM software do?
The tool aims to create a stellar experience for gym members and maintain a good relationship with them. Doing so boosts the brand’s reputation, increases sales conversions, and expands the business significantly. The right CRM software allows the facility’s owner and staff to access useful data, including client notes, interactions, and potential for conversion. Unlike traditional spreadsheets, the tool can automate most tasks to deliver an incredible experience for customers and staff members.

Features of a gym CRM software
These tools have many features to help gym owners expand their business and manage customer relationships. While some are advanced and complex, others are more basic and common across all systems.

• Automation
  A tool that supports automation saves time, limits repetitive work, and focuses on what matters.
• Ease of integration
  This feature is important as it lets staff members use the CRM software with the other tools already in place. For instance, one can use video conferencing tools, calendars, and emails simultaneously with CRM features.
• Multiple view panels
  The availability of multiple view panels lets users visualize different aspects of the business, such as scheduling, calendars, and timelines, the way they see fit.
• Intuitive dashboard with real-time updates
  Tools that have a dashboard providing real-time insights help business owners and employees make decisions more confidently. The dashboard should be intuitive so that everyone finds it easy to use, which is essential to speed up various work-related tasks.

Cost
The cost of gym CRM software may differ depending on the type chosen. While it usually ranges between $1 and $110 monthly, some options may cost more if they offer advanced features. The price could also differ based on other factors, such as the number of users signed up and whether the payments go out monthly, quarterly, or annually. Of course, even the brand could influence the price.

Tips to pick the best gym CRM software
CRM software could help a gym grow and become a better brand. But since there are several options in the market, one must research well and keep a few things in mind when choosing.

• Create a budget
  The first step in selecting CRM software is to set a budget. Some tools offer more features at a higher price, but a gym owner might not require them, especially if they are new in the business. Setting a budget will help one avoid overpaying and instead use the funds to improve other important aspects of the gym.
• Identify the gym’s needs
  The size of the gym and the crowd it attracts could influence the choice of CRM software, so one must understand these aspects before shopping. Businesses must also plan for the future and look for scalable options if they think the facility will expand in the coming years. Besides keeping these things in mind, one must choose a tool that is easy to use to avoid complicating things for customers and staff members.
• Compare the options
  Although the first option might seem the best, business owners must research a few more alternatives before deciding. The best way to find the right gym CRM provider is to sign up for software trials, evaluate the level of support and training offered, and read reviews from other gyms that may have used the system .

Top picks
While one could do their research and pick any gym CRM software, choosing reputed options is advisable.

• Gleantap
  A highly flexible software , Gleantap specializes in health clubs , offering multiple functions in an easy-to-use layout. Some marketing features include conversion tracking, review management, and automated campaigns.
• Gymdesk
  An all-in-one fitness CRM software, Gymdesk has specialized platforms ideal for gyms, yoga studios, dance studios, and martial arts studios. It has handy features, like a reliable POS system, billing management, marketing, a digital member portal, and lead data reporting.
• Glofox
  This gym and fitness club management software has features aimed at marketing and growth. Some benefits include scheduling planners, payment acceptance, billing management, and integration with social media.
• Mindbody
  Created to assist health and fitness establishments , the Midbody CRM system efficiently manages daily operations. It provides features like appointment scheduling, payment processing, and market automation. The interface is user-friendly, and customers can access data via the mobile app.
• TeamUp
  This CRM system helps manage payment history, member information, and attendance records. Other features include online payment acceptance and email and text message campaign systems for marketing.