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4 essential features to look for in an eCommerce platform

Starting a new online business involves many critical initial decisions, from choosing a compelling store name to selecting a reliable web hosting service. Standing out in a crowded online marketplace necessitates creative strategies. Among the pivotal decisions, selecting the right eCommerce platform is paramount. With numerous options boasting diverse features, this decision can seem daunting. But, understanding the business needs and desired functionalities streamlines the process, ensuring you choose the best platform to propel the organization forward.

SEO-friendly
SEO does an incredible job of connecting your store to its potential customers. It’s always beneficial to rank higher in search results, and this is why you need to choose an eCommerce SEO-friendly platform. Your customers should be able to find your store easily when they look for your products or services. Your prospective eCommerce platform must offer SEO-friendly features, such as a custom domain name, the ability to update meta tags and meta descriptions, add captions and descriptions in images, and API integration tools.
Platform scalability
Every eCommerce store aspires to make it big, irrespective of how they start. The eCommerce platform you choose should have scalable features that will allow it to manage a full-fledged online store. In addition to its ability to handle a large amount of traffic, the platform should also be able to integrate certain APIs to manage large-scale implementations. You need to be sure that the platform can upscale its features according to your site’s needs and demands.
Mobile-friendly
Did you know that 60 percent of searches are done on mobile phones? Well, this is why most businesses now focus on mobile eCommerce prospects. There are high chances that you might lose out on final purchases if your site isn’t mobile-friendly. To make sure you don’t lose out on potential businesses, opt for an eCommerce platform with a mobile-responsive theme or template.
Security features
eCommerce stores that do not have appropriate security features are sitting ducks for hackers. Moreover, no customer would make transactions from a poorly guarded site since data is vulnerable to theft. So, choose an eCommerce platform that supports HTTPs or SLL. Also, it should be equipped with PCI-DSS compliant payment solutions for secure transactions.

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